I want to be generous. Well…maybe more accurately, I want to want to be generous. We all know that generosity is a good thing, but it’s such a struggle to make it happen in the grind of real life. It sounds wrong to say it, but the reality is that generosity—and the difficulties we have with it—isn’t really about money. It doesn’t matter how much money we’re talking about—the struggle to be generous is rooted in a mind switch, not spreadsheets and financial plans. Today we’re going to talk about why that is, and what to do about it.